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Social Media Marketing Essentials For Beginners

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360 Institute of Management
Social Media Marketing Essentials For Beginners

360 Institute of Management

Social Media Marketing Essentials For Beginners


Ignite your journey into the dynamic world of digital marketing with our “Social Media Marketing Essentials for Beginners” course. Tailored for individuals eager to explore the power of social media, this course is your gateway to understanding, creating, and implementing effective social media marketing strategies.

Key Learning Objectives

  • Introduction to Social Media Marketing: Gain a foundational understanding of social media marketing and its significance in today’s digital landscape.
  • Navigating Popular Platforms: Explore major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and understand how to leverage each for business growth.
  • Content Creation and Curation: Learn the art of crafting compelling content that resonates with your target audience and builds brand identity.
  • Building a Social Media Strategy: Develop a strategic approach to social media marketing, from goal setting and audience targeting to content scheduling and performance measurement.
  • Effective Use of Hashtags and Keywords: Unlock the secrets of using hashtags and keywords to enhance the discoverability of your content and expand your online reach.
  • Engagement and Community Building: Cultivate a vibrant online community by understanding engagement techniques, fostering customer interactions, and managing feedback.
  • Analytics and Performance Measurement: Utilize social media analytics tools to track performance, measure campaign success, and refine your marketing strategies.
  • Social Media Advertising Basics: Explore the fundamentals of social media advertising, including creating and managing ads to reach specific target audiences.

Whether you’re a small business owner, aspiring marketer, or simply curious about the world of social media, this course provides practical insights and hands-on experience to kickstart your social media marketing journey.

Join us and discover the keys to building a strong online presence and connecting with your audience effectively.

Entry Requirements

The entry requirements may vary according to the country. For specific requirements, please contact our admissions team.

Email: info@360iom.com

Mobile: +971 52 968 3700

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